Promotional efforts should always honor and engage the prospect.
I write the words - and conceive the concepts - that help people and companies sell themselves, their ideas or their stuff.
Most of my clients know what they want to say, they just need help saying it.
Some are foreign-born professionals who need help communicating to American audiences.
Others are buried under piles of content that need to be boiled down to fit short attention spans.
Some have a great idea that needs to be expanded.
Your message may be as sensitive as senior care, as sophisticated as jewelry or fine cigars, as reassuring as medical/dental/legal or as macho as motorcycles and oil changes. I write in all of the voices.
This country is a melting pot of ages, colors and lifestyles. Who is YOUR audience?
I help you reach them by:
Writing radio commercials, TV commercials, print, website content, webinars, eblasts, newsletters, press releases, proposals, training programs and more.
Editing (or completely redoing) stale copy.
Researching to enrich and strengthen whatever it is you need to say.
Interviewing (you or others) to acquire information for any purpose, from articles to newsletters and web.
Creating blogs and websites that tell the country and the world.