People's eyes either light up or glaze over when I tell them what I do.
I write the words - and conceive the concepts - that help people and companies sell themselves, their ideas or their stuff.
Most of my clients know what they want to say, they just need help saying it.
Some are foreign-born professionals who need help communicating to American audiences.
Others are buried under piles of content that need to be boiled down to fit short attention spans.
Some have a great idea that needs to be expanded.
Your
message may be as sensitive as senior care, as sophisticated as jewelry
or fine cigars, as reassuring as medical/dental/legal or as macho as
motorcycles and oil changes. I write in all of the voices.
I help by:
Writing radio
commercials, TV commercials, print, website content, webinars, eblasts,
newsletters, press releases, proposals, training programs and more.
Editing (or completely redoing) stale copy.
Researching to enrich and strengthen whatever it is you need to say.
Interviewing (you or others) to acquire information for any purpose, from articles to newsletters and web.